Sunday, March 23, 2008

Joe's Fix It

The walls and ceiling at Joe's Fix It are home to a young person's version of planes, trains and automobiles -- in this case, it's bikes, trikes, boards, skates, sticks, pucks, etc., etc. To the average mom who hasn't laced up since she was seventeen, it can be a little overwhelming. It is a relief when the young man behind the counter stops what he's doing to offer guidance.

It was a whim to stop at Joe's the first time I bought skates for my daughter four years ago; now, it is a beloved tradition. Perhaps WalMart or Target might have had a cheaper pair of ice skates, but they simply can't offer the priceless personal service that Joe and his team give so freely. And this store, unlike all those others, offers it's customers a few dollars on new skates if you turn in your used one's from the year before. (A policy I have grown to appreciate as I outfit my daughter's endlessly growing stinky feet year after year.)

They also provide great bike sales and service and carry fitness equipment as well! (Imagine someone explaining your bowflex before you end up trapped underneath it yelling for help.)

I always feel good when I leave Joe's. I know that a little bit of my "hard earned" has gone to support a local business and a team of local people -- who in turn will spend their hard earned in the Monroe area as well. Buying anything at Joe's Fix It also has the added value of being served by a knowledgeable and gracious service team. For me, it's always a million-dollar experience with a great new pair of skates at the end.

Life in Monroe -- A whole lot nicer with a guy like Joe to put wheels on our heels and make every customer feel like an old friend.

Warmly, Mary Vetell

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